The restaurant industry is dynamic and highly competitive. Whether it is classy and expensive fine dining venues or budget eateries, they all face the tough challenge of attracting new and repeat customers on a daily basis. As a restaurateur, you must have seen too many restaurants folding up within a few months of operations to take your business lightly.
It is quite tough to survive in the high-energy restaurant business that needs you to be active, innovative and a hands-on business owner. The burden of the daily operations involved in running a restaurant is such that not everyone can keep up with it. To be successful, you must be as knowledgeable about business and financial management as you are passionate about food.
Location is an important factor influencing the success of a restaurant. Choose an approachable, decent and clean area to set up your eatery. You should also create a warm, welcoming, comfortable and elegant ambience that can fascinate your customers.
The quality of food, undoubtedly, is the mainstay of any dining place. Try to offer an imaginative menu that is full of variety and keeps evolving to accommodate the changing food trends and seasonal food items. Ensuring impressive presentation of the dishes is also essential. Creating a signature dish for which your restaurant can become famous is an excellent idea. However, you must maintain consistent high quality in its preparation.
Your customers’ dining experience depends as much on the quality of service they get as it does on the food they eat. They leave with memories of not only how delicious the food was, but also how professionally they were served. Make sure that you hire soft-spoken, well-mannered, personable, trained and experienced waiters, managers and other staff who know what is expected from them and deliver it, too.
Word of mouth publicity plays a big role in the success of a restaurant. So, you must market your place suitably. There are a number of avenues available these days for business promotion. You should use both the offline and online marketing tools. Local advertising through the print and audio/visual media should be combined with online marketing methods such as maintaining a strong social media presence, having a SEO friendly website, interacting with new and regular customers through blogs, articles, forums, etc. and getting your restaurant listed in popular, high traffic local business directories. A happy customer can generate a lot of business for you, but first you have to attract the customers to try you out!